Manscaped: Pubic Service Announcement

Insight: Pubic hair in a urinal isn’t a reflection of how dirty it is, but of how unkempt men’s bushes can be. For all the males reading this, ask yourself this: How often do you see pubic hair when you use the urinal? While this issue is often dismissed as a cleanliness problem, the truth runs much deeper. It’s a matter of personal grooming. This is a pub(l)ic service announcement for dudes to shave their nuts for not just their benefit, but for the thought of others.

Idea: To reframe urinal pubic hair from a clean-up issue to a personal hygiene responsibility.