Manscaped: Pubic Service Announcement
It’s called pubic hair, not public hair.
Men's grooming is an individual's preference that is driven by confidence or perceived appeal. However, the consequences of its absence in social environments are rarely discussed.
Problem
Men groom for their own benefit, but forget they’re not the only ones in the room.
Strategic Shift
Rather than making claims of boosting attractiveness or confidence, we position grooming as a social duty. It’s not just about looking good, but being considerate of others.
Platform
Modern Manners for the Modern Man. Grooming isn’t private when you share spaces.
Campaign
Pubic Service Announcement is the first iteration of Manscaped’s new platform, a playful call out to men who leave their stray pubes for others to “find”. Primarily OOH-driven within contextually relevant environments supported by Social and Video activations.
For the love of the game